Diamonds

A copywriter Mary Frances Gerety created a famous slogan, “A Diamond is Forever,” for De Beers Consolidated Mines, Ltd quite a long time ago. It became a worldwide catchphrase quoted …

After your significant other asks you that question, your first instinct might be to put that diamond engagement ring on the fourth finger of your left hand. This finger is …

Diamonds have a lot of reputation that follows them anywhere they go – some of it is good, some of it bad. But the one part of their allure is …

Diamonds are gorgeous gemstones, and you want nothing more than to showcase that beauty to the world. But while being sparkly and shiny is what they do best, diamonds can …

Diamonds are considered one of, if not the best, gemstones for an engagement ring. Apart from the main attraction of your ring – the gem – the band itself is …

We all talk about diamonds quite often – especially if you work in an industry closely related to these precious stones, or you’re just a person interested in diamonds overall. …

Diamonds, as beautiful as they are, usually have some imperfections – some are there naturally, others are the result of handling. Chances are, you saw something within your diamond that …

Since you are reading our article, we assume that you have at least one diamond in your possession. And based on some general knowledge, you know that diamonds have a …

Have you ever looked at your diamond and thought, how come it is so shiny? If you’re curious, the shine that dazzled you has a lot to do with the …

Due to the nature of fine jewelry, the discoloration can be a common issue. For instance, gold and silver can change color because of chemical reactions. But what about diamonds, …