If you’re planning to propose but are tight on budget, a .5 carat diamond ring can help you keep costs low. But you might be wondering: Is a .5 carat …

Let’s say that you wanted to surprise your loved one with a beautiful piece of jewelry, ideally a diamond. But when you walked into the store and saw the price …

When you hear GIA, you probably think of diamond certification. And just like people use the words “I’m going to Uber” when they refer to a transportation app, that doesn’t …

They say diamonds are forever – but what happens as time presses on, though? Do diamonds get better with age? Are antique diamonds more beautiful? One thing is for sure: No …

With the summer days well now in the past, we can take a closer look at some key elements of wearing diamonds during those hot days and what can occur …

What is the first thing that crosses your mind when you think about a diamond? Let us guess; a shiny, classy, and perfect piece of work. But everything in life …

Diamonds are billions of years old – and are the most valuable stones on the planet. These gems are as white as ice, as clear as water, and even stronger …

One of the most well-known advertising slogans is “A Diamond is Forever.” This phrase has a wide range of connotations.  It alludes to the everlasting appeal of diamonds and their …

Did you have a chance to look at your diamond a little better? If so, then you probably thought about how they tend to shine brighter under certain lighting. That’s …

A copywriter Mary Frances Gerety created a famous slogan, “A Diamond is Forever,” for De Beers Consolidated Mines, Ltd quite a long time ago. It became a worldwide catchphrase quoted …